WHO I AM AND WHAT I WRITE ABOUT
My name is Maura Wall Hernandez and I’m a professional editor, recipe developer, and Etsy shop owner. I’m a married millennial living in Los Angeles.
“Life, Partially Edited” is my space for sharing things and ideas I’m passionate about. This is a PR and brand-friendly blog.
I write about: finding beauty and happiness in everyday life, food, recipes, travel, home decor, self-care, mindfulness and meditation, beauty and skincare for women who just want to look good and feel good without being a makeup artist, casual women’s style, and other lifestyle topics. I love Instagram and seeking out wall art wherever I go.
You can contact me at mwall.hernandez(at) gmail (dot) com or maura (at) theothersideofthetortilla (dot) com. Please do NOT send unsolicited attachments or press releases.
WHAT I DO
By day, I’m a senior editor at mom.me, a parenting and lifestyle website where I’ve worked since 2013. Before that, I was a digital editor at the Chicago Tribune.
As a journalist, I have more than a decade of staff experience working in newspapers, business and lifestyle magazines, and online media outlets. I have a master’s degree in journalism, and have taught journalism courses at the university level as an adjunct professor. I’ve spoken at local and national conferences on the topics of journalism, blogging and social media—including at the Accelerate with Google Partner Summit for minority small business owners at the company’s global headquarters in Mountain View, California. If you want to know more about my professional life and career path, you can see that on LinkedIn.
SPECIAL PROJECTS: I LIKE TO WRITE COOKBOOKS AND RECIPES FOR BRANDS
Some of the national and international brands I’ve written recipes for include: McCormick Spices, Kikkoman, Avocados from Mexico, The National Pork Board and Nestlé, among others. I adhere to professional recipe-testing standards and my original recipes have appeared in or featured by The New York Times, NBC News, Better Homes & Gardens, Serious Eats, The Chicago Tribune, Parade, Latina magazine, PBS and more.
I have worked on two published cookbooks as a recipe developer and writer.
The Gluten-Free Cheat Sheet by April Peveteaux, published by Penguin USA on July 7, 2015
Bake Sales Are My B*tch by April Peveteaux, published by Rodale Books on April 11, 2017
VOLUNTEER WORK, FELLOWSHIPS AND LEADERSHIP
I volunteer my time as a mentor editor with The OpEd Project, an organization that provides training to help underrepresented voices and women thought leaders get their op-eds published in the nation’s key commentary forums in print and online. Previously, I have served as a fellow with the News Literacy Project and as the president of the Association for Women Journalists-Chicago.