WHO I AM AND WHAT I DO
My name is Maura Wall Hernandez and I’m a professional writer, editor and digital content strategist.
I’m a data-driven, passionate, effective and efficient editorial leader with 12 years of experience working in the media industry across digital, print and broadcast. Excellent verbal and written communicator comfortable at every level collaborating with internal and external stakeholders to produce high-quality digital content, and to ensure digital content goals and metrics are set reasonably and delivered effectively.
Ask me how much I love metrics, spreadsheets and tracking goals.
As a writer and editor, I’ve covered just about every topic: news, parenting, health, food, politics, celebrities, travel, home decor, self-care, mindfulness and meditation, style and beauty. and other lifestyle topics. I also have experience with writing and editing e-commerce content to drive revenue for affiliate partnerships.
As a journalist, I have more than a decade of staff experience working in newspapers, business and lifestyle magazines, and online media outlets. I have a master’s degree in journalism, and have taught journalism courses at the university level as an adjunct professor.
You can contact me via email at email@example.com.
SPECIAL PROJECTS: I LIKE TO WRITE COOKBOOKS AND RECIPES FOR BRANDS
Some of the national and international brands I’ve written recipes for include: McCormick Spices, Kikkoman, Avocados from Mexico, The National Pork Board, and Nestlé, among others. I adhere to professional recipe-testing standards and my original recipes have appeared in or have been featured by The New York Times, NBC News, Better Homes & Gardens, Serious Eats, The Chicago Tribune, Parade, Latina magazine, PBS and more.
I have worked on two published cookbooks as a recipe developer and writer.